This growing market includes many local and international companies, with homegrown brands like Sportybet, Bet9ja, and BetKing alongside popular names like Paripesa, 1xBet, Betway, and Bet365. This article shares the annual list of the Top 100 betting companies in Nigeria and Africa for 2025.
We ranked them based on things like how far their market goes, website traffic, if they operate in different countries, what types of products they offer (like sports and casino games), revenue estimates, social media followers, and their overall brand impact.
We'll start with the main points, then look at how the regional sports betting market is doing and where it's headed, and finally, we'll take a look at the top 100 companies, noting their unique features, which countries they cover, their licenses, and other key details.
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Key Takeaways
Nigeria’s betting boom: Sports betting is really popular among young people in Nigeria, with more than half of adults placing bets on sports every year.
A recent report says that the online gambling market in Nigeria could hit $500 million by the end of 2025, growing about 15-20% annually. Things like easy access to mobile phones and a strong love for football are helping more folks get into it.
Massive market size: Nigeria is the second-biggest gambling market in Africa, right after South Africa, with earnings around $2 to $3.6 billion. Experts think that Nigeria could overtake South Africa in just a few years.
Overall, the gambling market in Africa is expected to hit about $17.6 billion by 2025, growing at a rate of 4 to 17%. Sports betting is the most popular option across the continent, making up more than 80% of betting revenue.
Leading markets: Nigeria, South Africa, and Kenya are the biggest betting markets in Africa. Nigeria has about 220 million people, with around 60 million placing bets each day. South Africa’s online sports betting scene hit ZAR59.3 billion, or about $3 billion, in 2023/24.
Kenya's sports betting market also saw a big jump, going from $20 million to $40 million between 2015 and 2020. Ghana and Tanzania are also growing quickly—Ghana had over 30 licensed betting companies by 2023, and Tanzania boasts a population of 65 million with a strong betting culture.
Mobile & fintech driven: Mobile apps and cashless payments are changing the betting scene in Africa. In Nigeria and Kenya, almost all bets are placed on smartphones. Companies are teaming up with local payment options like M-Pesa, Paystack, and MTN Mobile Money to tap into users without bank accounts.
This focus on mobile is set to boost growth, especially in Nigeria, where the betting market is likely to keep expanding as more people get online and use smartphones.
Rising regulation and sponsorships: Governments are increasingly formalizing the sports betting platforms industry. Ghana has made it tougher to get licenses because of the high demand, while Nigeria has set clear tax rates (7% for operators and 5% on telecom services).
Kenya and South Africa have gaming boards to keep an eye on things. At the same time, betting companies are pouring millions into sports sponsorships, like Betway sponsoring Nigeria’s Premier League and South Africa’s Premier Soccer League.
This not only gives these brands more credibility but also shows how important the industry is to the economy.
Top brands to watch: The current leading betting sites in Nigeria include giants like Bet9ja, SportyBet, BetKing, NairaBET, and Paripesa, along with big names like 1xBet, Betway, 22Bet, Bet365, and Stake.
The top four betting sites in Nigeria, not in any order, are Bet9ja, Paripesa, 1xBet, and Betway. Semrush says Bet9ja is super popular, ranking as the second-most visited site in Nigeria, right after Google.
Across Africa, some of the fastest-growing betting sites include SportyBet in West Africa, Hollywoodbets in South Africa, BetKing in Nigeria, and crypto sites like Stake and 888Starz.
We use traffic and official data whenever we can. For instance, SportyBet gets around 43.3 million visits every month in Nigeria, way ahead of Bet9ja with 22.3 million, according to Semrush.
We don’t just look at one thing; we consider what's important for Nigerian bettors and their presence across Africa. This gives us a clear picture of the biggest and most impactful bookmakers on the continent in 2025.
Sports Betting in Nigeria and Africa: Current State and Growth
The popularity of sports betting platforms in Nigeria and many African countries has surged thanks to more people having access to the internet and smartphones, plus a love for sports, especially football.
In Nigeria, betting has become a big part of youth culture. Some surveys show that around half of Nigerian adults—about 52 million—have placed a bet in the last year.
A lot of these folks bet regularly, with an estimate saying about 19% gamble every day, which is roughly 19 million people. The Cross River State Lottery Gaming Agency even mentioned that around 60 million Nigerians are placing bets daily, showing just how into it people are, even if the amounts are usually small.
Most of these bets are on football, whether it's international leagues or local games, followed by basketball, tennis, and other popular sports.
In Africa, South Africa is the biggest betting market, but Nigeria is not far behind and is growing rapidly. In 2023-24, South Africa’s regulated betting industry brought in about ZAR 59.3 billion (around $3 billion), with sports betting making up 60.5% of that.
On the other hand, Nigeria has a much larger population of 220 million and a big interest in betting, making it the fastest-growing market on the continent.
Reports say Nigeria’s gambling market was worth $2 billion in 2023 and could reach $3.63 billion by the end of 2025, with sports betting as the main player. Analysts also predict that Nigeria’s online gambling will jump from $400 million in 2023 to $500 million in 2025. So, Nigeria’s market is huge and still on the rise.
Many countries in Africa are seeing similar trends in the betting industry. Kenya ranks as the third-largest market, with the industry valued at $40 million (KES 2 billion) in 2020. It has doubled in size over the last five years and keeps growing, especially with mobile betting taking off.
Also, 11 of the top 20 Google searches in Kenya are related to betting. Ghana is also making waves; by early 2023, it was one of the fastest-growing gambling markets worldwide.
There are now over 30 licensed sportsbooks in Ghana, making it a tough place to compete. Tanzania and Uganda are important too, often featuring brands like SportPesa and 1xBet. In general, bettors in Africa prefer mobile apps and local payment options.
In both Kenya and Ghana, most bets are placed using mobile money or online banking, while in Nigeria, services like Paystack and Quickteller are popular.
Mobile and technology have been the catalysts of the growth of top betting companies in Nigeria and Africa. Young bettors in Nigeria are mostly using their phones. About 90% of internet access in the country is through smartphones, and nearly all betting transactions are done on mobile devices.
A report from FocusGaming points out that 90% of Nigerian bettors are on their smartphones, thanks to popular fintech apps like Flutterwave, OPay, PalmPay, and Paystack, which make it easy to deposit and withdraw money.
In Kenya, it's similar, with 88% of gamblers betting via their mobile phones. Since home internet is still lagging, and only 36% of people have it, while there are over a hundred mobile subscriptions for every 100 people—Nigeria and many other African countries are really focused on mobile betting.
With more people getting 4G and 5G internet and digital payments becoming more common, online betting will likely keep growing. With the rapid growth happening, governments in Africa are starting to step in.
They’re moving from a laid-back approach to one that’s more hands-on. For example, in Nigeria, gambling operators have to pay a 7% tax on their earnings, plus a 5% tax for telecom services. Players also face a 5% tax on their winnings according to Bitrates.com.
Operators who want to work with Nigeria from outside the country need a Remote Operator Permit, which costs about $100k, and they have to stick to licenses like those from the UK or Malta.
These changes are mostly about making sure the government gets its tax revenue and keeping things fair. Ghana’s Gaming Commission is busy giving out licenses since the market is growing so fast. In Kenya and Tanzania, the authorities are also pulling in a lot of gambling tax, and Kenya has made about KES 100 billion since 2018.
While these regulations can slow down some advertising, like in Nigeria and Kenya where gambling ads on Google and social media are banned, they also show that the industry is maturing.
Betting companies are now sponsoring major sports leagues, like Betway with the South African Premier Soccer League, which shows how much the industry is becoming part of regular sports and business.
In the next 5 to 10 years, the growth of top betting companies in Nigeria is likely to keep going as more people get online, new markets open up, and the range of products like live betting, esports, and virtual sports expands.
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Growth Projections and Opportunities
The future looks good for Nigeria and Africa's betting industry. With more people getting smartphones and internet access (about 60% of Nigeria's users and growing), the potential market is also getting bigger.
Different studies have different numbers, but many are predicting strong growth. For instance, FocusGaming thinks Nigeria’s online gambling will grow by around 16% each year.
Slotegrator estimates that Nigeria's market could reach $3.63 billion by 2025, showing that it's on a steady path of growth. On a global level, sports betting is a big business, and Africa is expected to grab a larger piece of that pie.
Slotegrator also forecasts that the overall gambling market in Africa could hit $17.6 billion by 2025, indicating solid growth rates. One chart even suggests that Africa's gaming sector could grow at around 17% per year until 2027, which is the fastest among all regions.
Several factors underpin these projections:
Let’s talk about demographics. Africa has the youngest population in the world, with the average age being around 20. It also has the fastest-growing labor force. As incomes rise and more people get connected, a lot more will join the betting crowd.
Next up, fintech is really moving forward. With new payment options like crypto, mobile wallets, and apps, betting is getting simpler. A lot of African bookmakers are already on board with cryptocurrencies like Stake, 1xBit, and BC.Game, plus local e-wallets, helping out those who don’t have bank accounts.
First up, clear rules: As governments set clearer guidelines and tax structures, more money will flow into licensed operators, which helps build trust and security for consumers. Countries like Nigeria are making it easier to get licenses, while Ghana and others are trying to cash in on iGaming.
Next, marketing and local flavor: Operators are making products that fit African preferences, like in-play betting, support for local languages, and sponsoring local sports teams.
In Nigeria, the love for sports really drives demand, and many people see betting as a way to earn some extra cash. Research shows that a lot of folks think it’s easier to get returns this way than through traditional jobs.
Responsible gaming is still a concern, especially with underage gambling, but awareness is growing. Betting companies are also branching out into casino and lottery products, which helps the market grow.
Looking at Pan-African opportunities, we can see chances for international brands to enter multiple countries and investments in technology like AI-driven odds and better apps.
Over the next 5 to 10 years, we expect a lot more people in Africa to join the betting scene. In Nigeria, we could see 70-80% of adults betting as internet access becomes more widespread.
Total revenues could rise a lot too, possibly doubling by the mid-2030s. This growth will mean more success for operators and more choices for bettors.
Top 100 Betting Companies in Nigeria and Africa (2025 Ranking)
Below is our in-depth ranking of the Top 100 betting companies operating in Nigeria and across Africa in 2025. We've put together a list ranking companies from #1 (the biggest and most influential) down to #100 (smaller or newer ones).
For each company, we include the countries they operate in, their founding year, what they mainly offer (like sports betting, casino games, or live betting), any unique features, and some important stats.
If a big brand works in several regions, we combine their info. We also give sources for important claims, such as website traffic or market details. This list covers more than just the names mentioned here; it includes all the major players in 2025.
1. SportyBet (Nigeria, Ghana, Tanzania, South Africa, Uganda, Brazil, etc.)
SportyBet started in Ghana and has made its mark in Nigeria, quickly becoming one of the top sportsbooks in Africa. They offer sports betting and online casinos and are fully licensed by the NLCB in Nigeria.
Their Nigerian site gets a lot of traffic, with reports showing it had 43.3 million visits in July 2025, which is nearly double that of their competitors. SportyBet covers a wide range of football markets, including local leagues, and they offer live betting and regular promos.
They also have their own e-wallet called SportyCash. Backed by NordicBet AB, which operates in several countries, SportyBet has a strong presence across Africa. They sponsor league games and players in Ghana and have started promotions in Nigeria.
Some of the things that set them apart are their vast betting options, especially for soccer, a mobile-friendly platform, and various ways to deposit things like cards, bank transfers, and USSD.
A 2025 survey showed they have one of the largest user bases in West Africa, driven by their web traffic. Sporty bet tops the list of the best betting companies in Nigeria and Africa
2. Bet9ja (Nigeria)
Nigeria’s homegrown market leader, Bet9ja (est. 2013) is synonymous with betting sites in Nigeria. Bet9ja is run by local entrepreneurs Ayo Ojuroye and Kunle Soname and is licensed by Lagos State. It's one of the major sponsors of football in Nigeria.
They offer betting on a wide range of sports like football, basketball, and tennis, as well as virtual games and a full casino experience. People love their big welcome bonuses, like free bets on first deposits, and the site is pretty easy to use.
In 2025, Bet9ja was reported as the second-most visited site in Nigeria after sportybet, with around 22.3 million visits a month. While they haven't disclosed their revenue, many believe they're the top bookmaker in the country.
Some cool features include regular odds boosts, live streaming for key soccer matches, a solid mobile app for both iOS and Android, and payment options like PayTab and Quickteller. They also run Naijabet, a sister site focused more on casino games.
The company puts a lot into marketing through TV and radio ads and has programs to promote responsible gaming. In short, Bet9ja is the best betting site by Nigerian popularity and revenue, facing stiff but healthy competition from the likes of SportyBet and 1xBet.
3. 1xBet (Nigeria and Worldwide)
1xBet is an online gambling site that started in Russia back in 2007. It's made a strong push into the African market, even without a local license in Nigeria. Their Nigerian site, 1xbet.ng, has a huge range of options, like sports betting on lots of major sports, live betting, slots, casino games, virtual sports, e-sports, TV games, and lotteries.
People love how many ways there are to bet, especially in football, with tons of markets available for each match, plus high betting limits.
They often promote offers for affiliates and bonuses for their mobile app. In terms of popularity, 1xBet gets around 8.3 million visits each month, making it one of the top betting sites in Nigeria. They also attract players from their international sites.
The brand is known for big promotions, global contests, and the option to bet with cryptocurrency. There have been some complaints about delays in withdrawing funds, but overall, it remains very popular.
In 2023 and 2024, 1xBet continued to grow in Africa by partnering with local teams, doing especially well in Ghana, Kenya, and Nigeria. They claim to have a license from Curaçao to operate, but regulators note that they don’t have a license from NIGCOMSAT.
Key features include video poker, live dealer games, crypto deposits, and multibet tools. Given its reputation and large user base, 1xBet is likely the second biggest in Nigeria and Africa after Bet9ja.
4. Paripesa (Nigeria, Ghana, Zambia, Tanzania, Uganda, Kenya)
Paripesa is a newer bookmaker from Africa that started around 2020 and has quickly made a name for itself. In Nigeria, Paripesa offers sports betting and live casino games, all with local odds and is licensed by the Lagos Lotteries Board. They have competitive odds and a “Bet Insurance” feature that refunds losing bets under certain conditions.
Paripesa has also grown into East Africa, reaching countries like Kenya, Tanzania, and Uganda, and created BetPesa in Ghana, which has since been rebranded to Paripesa Ghana.
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Paripesa has made a name for itself as one of the leading bookmakers in Nigeria, thanks to smart marketing and local partnerships. They get millions of visits each month, though the exact numbers change depending on the country.
They focus a lot on customer service, offering chat support around the clock, plus extras like prediction guides. Some key points: they have a full mobile app, accept all the main payment methods, and run regular jackpot promotions.
Given their growth, Paripesa is often listed among the top four in Nigeria, right up there with Bet9ja, 1xBet, and Betway. For 2025, we’re ranking them at number 4.
5. BetPawa (Nigeria, Kenya, Ghana, Tanzania, Uganda, Cameroon, Congo, Gabon, Benin, DRC)
BetPawa is a sportsbook that focuses on Africa and was started in 2017 by a group connected to the founders of SportyBet. It’s one of the biggest operators across the continent. BetPawa runs on local websites like .ng for Nigeria, .ke for Kenya, .gh for Ghana, and .tz for Tanzania, each licensed in those countries.
They offer betting on sports like football, basketball, and tennis, along with a small casino section.
Their slogan is “Predict the World.” People know BetPawa for having some of the best betting odds and quick payouts through mobile money and bank transfers.
In 2022, they even sponsored flights for the Nigerian national team, which helped raise their profile. BetPawa is a top-5 betting site in Nigeria, getting between 2 and 5 million visits a month.
They’re truly present in many sub-Saharan countries and aim to grow even more. They have interesting features like a global “Jackpot” system where bets contribute to a big jackpot, plus their own loyalty program.
With their wide reach and strong reputation in Nigeria, we’ve ranked BetPawa at number 5.
6. BetKing (Nigeria)
BetKing is a Nigerian-based betting company that started in 2018 with support from big investors. It made a quick impact in the market thanks to its bold marketing strategies. Licensed in Lagos state, BetKing offers sports betting on major events, a casino section, and live in-play betting through “King Live.”
They’re known for sponsoring local football teams like Kano Pillars and for their catchy ads on TV and radio. In terms of website traffic, it’s one of the most visited sites in Nigeria, with around 7.58 million monthly visits according to Semrush. B
etKing is easy to sign up for, even allowing users to register using USSD codes if they don’t have a bank account. They also run some “no deposit bonus” promotions once in a while. Additionally, BetKing operates in Ghana and has a user-friendly mobile app that many new bettors love.
While it does not match Bet9ja or SportyBet in sheer size, its rapid growth earns it a spot among the big names. We rank it number 6 of the top betting companies in Nigeria.
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7. 22Bet (Nigeria, Ghana, Ethiopia, Kenya, Uganda, Tanzania, Zambia, Brazil, etc.)
22Bet is an online betting site based in Cyprus that has made a solid mark in Africa. They have a lottery license for Nigeria and local websites for several countries like Ghana, Ethiopia, Kenya, Uganda, Tanzania, and Zambia. In Nigeria, 22Bet focuses on sports betting with good odds and also offers a full casino experience.
They provide a variety of payment options, including cryptocurrencies, which is great for tech-savvy users. There are also online football pools available.
While their web traffic in Nigeria is around 509.45K and ranks about 12th in the gambling category, they still have a strong presence. In Ghana, they're even more popular, sponsoring African sports and running big promotions on odds.
Their mobile app works well and supports multiple languages. For 2025, we rank 22Bet number 7 of the top betting companies in Nigeria due to its continental footprint and solid Nigeria market share.
8. BetWinner (Nigeria, Global, Kenya, Cameroon, Brazil, India, etc.)
BetWinner is a betting site that's making waves in Africa. They have different websites for various countries, like Nigeria (.com.ng), Kenya (.co.ke), and Cameroon (.com).
Similar to 22Bet and Melbet, BetWinner offers a wide range of options, including sports, esports, casinos, and virtual games, and you can even place bets with cryptocurrency. The website has a modern look and features streaming and live stats.
In Nigeria, they make it easy for users by allowing payments through local banks and Paystack. Traffic is decent and seems to be picking up among tech-savvy users.
People are drawn to BetWinner for their high odds on less common bets and a solid section for live betting. They also provide bonuses for new accounts that make instant deposits.
In the list of the top betting companies in Nigeria, we place BetWinner as number 8; its known brand (especially through major international sponsorships, e.g. tennis and soccer) that is steadily growing in Africa.
9. Betway (Nigeria, Ghana, South Africa, Tanzania, Zambia, etc.)
Betway is a well-known bookmaker from the UK that's made a name for itself in Nigeria and other African countries like Ghana, Zambia, Malawi, Mozambique, and Tanzania.
They have both retail shops and an online platform, with Betway Nigeria (betway.com.ng) being licensed by the Lagos Lotteries Board. What sets Betway apart is its strong brand and wide range of options including sports betting, casino games, poker, and more.
They’re also known for sponsoring local leagues, like the Betway Ghana League, and have a solid setup for live betting. Though their web traffic in Nigeria is lower than some local brands, their global reach and marketing help them stand out for many bettors.
Betway Nigeria offers promotions like free bets and price boosts, as well as local payment options and a reliable mobile app. Given Betway’s brand recognition and multi-country presence, we rank it number 9 among the top betting companies in Nigeria and Africa.
10. 1xBit (Global, Nigeria)
1xBit is a site that focuses mainly on betting with cryptocurrencies. It lets you use Bitcoin and a bunch of other digital coins to make deposits, and you don’t need to go through KYC if you're depositing small amounts.
They offer sports betting and a large selection of casino games like slots, poker, and table games. Think of it as the crypto version of 1xBet. The platform looks just like 1xBet’s but is purely for crypto users.
In Nigeria, 1xBit doesn’t have a huge market share, but it does appeal to bettors who want to keep their identities private or prefer using crypto. They also have “Provably Fair” games in the casino. Since 1xBit mirrors 1xBet’s offerings for crypto, it’s not as highly ranked independently.
It sits at number 10 mostly to include it in the mix for crypto bettors, although its traffic in Nigeria is limited. Still, it’s a recognizable name among people who are into tech. Many Bitcoin users appreciate 1xBit for its fast payouts and higher betting limits.
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11. SportPesa (Kenya, Tanzania, Nigeria)
SportPesa is a betting company that started in Kenya back in 2014 and became quite popular there. They even branched out to Nigeria and Tanzania, but faced some problems with regulations which led to some suspensions.
Now, SportPesa is back up and running in Nigeria with a local site and is licensed in Lagos. It’s a favorite, especially for fans of European football since they often promote Premier League matches.
They offer both sports betting and casino games. In Kenya and Tanzania, the brand is pretty well-known, although in 2020, Kenya almost banned them due to tax issues which made them slow down operations.
In Nigeria, SportPesa is still active and offers competitive odds and fast mobile betting. They also sponsor several African sports teams. Overall, they have decent traffic in Nigeria and are recognized by many.
In the top betting companies in Nigeria and Africa , we rank it number 11 for its multi-country footprint in East Africa and re-entry into Nigeria. SportPesa Global.com is an online site for Nigerians and users around the world that is still up and running.
12. 888Starz (Global)
888Starz is a newer betting site that launched in 2018 and is focused on crypto. It's become pretty popular in Africa and even has a global reach, taking local currencies and cryptocurrency for betting. They offer a wide variety of sports betting options, virtual games, and a casino. The site is especially active in Nigeria and Ghana, promoting attractive bonuses and payouts.
Even though it doesn’t have a local license and operates offshore, it still attracts Nigerian users through its .com NG site. Traffic shows it’s one of the top 15 betting sites in Nigeria.
One thing that sets 888Starz apart is its weekly BTC bonuses and a strong selection of football betting options. We ranked it at number 12 because it’s growing quickly and appealing to younger bettors who like using crypto.
13. Melbet (Nigeria, Benin)
Melbet is a bookie based in Russia that has made its way to Nigeria with its local site, melbet.ng. It offers a wide range of betting options, including eSports, and accepts cryptocurrencies.
You can find good odds and a casino section on their platform. Melbet is licensed in Nigeria through a Lagos license and also has a license in Benin.
They sometimes sponsor sports events in Africa. Both the website and the app are pretty easy to use. While it might not get the most traffic, Melbet is well-known for its 100% first-deposit bonus promotions and support for multiple currencies.
We rate it #13 for its presence in West Africa, specifically in Nigeria and Benin, as well as its international reach.
14. NetBet (Nigeria, Global)
NetBet is a worldwide betting and gaming brand that’s licensed in several countries, including Nigeria. They started operating in Nigeria around 2022 and offer sports betting and casino games with live action.
While they’re well-known globally, they are still making a name for themselves in Nigeria. Customers can make deposits in naira through cards or bank transfers, and there's an app available.
They often run big promotions, like jackpots worth ₦50,000. One of their standout features is easy login through USSD, which is great for those without bank accounts. Their website sees decent traffic, so we rank them around number 14. Since they’re backed by a well-established company, NetBet Enterprises, they’re likely to keep growing in Africa.
15. AccessBet (Nigeria)
AccessBet is amongst Nigeria’s top sports betting sites that runs on the OneXBet platform. It's licensed by the National Lottery Regulatory Commission and focuses on serving local customers.
The website offers sports odds, casino games, and live betting. They promise quick payouts, professional customer support, and occasional boosts on odds. While the main focus is Nigeria, AccessBet Africa also operates in a few nearby areas.
Although its marketing budget isn’t as big as competitors like Bet9ja or BetKing, AccessBet has established a good reputation with clear operations and a solid mobile app. The site attracts a few hundred thousand visitors each month.
We place AccessBet at number 15 among local operators that are gaining popularity.
16. Wazobet (Nigeria)
Wazobet is another top betting company in Nigeria (est. 2016) that targets football bettors with big bonuses. Wazobet has options for sports betting, casino games, virtual sports, and e-sports.
They have some nice promotions like 100% bet insurance sometimes and free bets for new users. The platform is easy to use and works well on mobile devices.
You can use all the major payment methods in Nigeria. They also run TV ads with Nigerian celebrities. In terms of traffic, it sees a similar amount of visits as AccessBet, with a few million each year.
Wazobet is ranked 16th, thanks to its focus on being an all-Nigerian brand that a lot of users stick with and some good bonuses.
17. Bet365 (Global, Nigeria)
Bet365, the biggest online sportsbook from the UK, has a presence in Nigeria. While it doesn't have a local license in Lagos, plenty of Nigerians still use it.
Bet365 stands out because it offers a wide variety of global betting markets and casino games. It's especially liked in Nigeria for live football streaming and its smooth live betting setup.
Even though it often makes the Top Bookies lists, its licensing status puts it in a tricky spot. We’ve placed Bet365 at number 17 on our list since it's super popular, especially with international bettors, despite not being officially licensed in Nigeria.
If it were licensed, it could easily be among the top five brands in terms of revenue.
18. BetBonanza (Nigeria)
BetBonanza (est. 2017) is one of the relatively new betting sites in Nigeria. BetBonanza is all about sports, mostly focusing on local and international football, and they also have a casino section.
What sets them apart are their guaranteed payout odds and a VIP rewards program. They've got a user-friendly mobile app and even sponsor a Nigerian basketball team.
While their site doesn't get a ton of traffic, they've managed to create a small community by providing quick customer support and clear rules. We're ranking them at #18 because they're a known local player with room to grow. As of now, they're in the process of rebranding.
19. Bangbet (Nigeria, Kenya, Ghana, Uganda, Tanzania)
Bangbet is one of the best betting sites that operates in both West and East Africa. It was started by a Nigerian and is mostly licensed in Ghana and Kenya. The Nigerian site launched after those.
Bangbet offers sports betting and live casino games. In Nigeria, it aimed for younger users with a mobile-friendly platform that doesn’t need downloads. They also promote their partnerships with football leagues.
While it doesn’t get a lot of traffic in Nigeria, it is pretty popular in Ghana and Kenya. We rank it number 19 in the list of the top betting companies in Nigeria and Africa for its multi-country presence in West/East Africa and as an up-and-coming Nigerian brand.
20. NairaBET (Nigeria)
NairaBET is one of the oldest sports betting companies in Nigeria, starting up back in 2009. It’s licensed by Lagos State and offers both sports betting and casino games like slots and table games.
In the past, it had a solid advantage with its local knowledge of Naira payments and being one of the first in the market. Recently, they’ve done a good job updating their platform, launching a mobile app, and adding live betting options.
NairaBET used to be the top brand in Nigeria until Bet9ja came along. While its market share isn't as big now, it still holds its ground. The company supports local leagues and teams and often runs promotions on odds.
We’ve ranked it at number 20 to honor its legacy, as it may not have the same budget as newer brands, but it’s still a go-to option for many experienced bettors.
21. MozzartBet (Nigeria)
MozzartBet is one of Serbian best betting sites that has made its way to Africa. In Nigeria, it's licensed as MozzartBet Nigeria Ltd and offers sports betting, casino games, and virtual games.
They’re known for offering good odds on African markets, especially local football leagues, which attracts local bettors. They also have a mobile app that supports betting through Pesalink.
In Nigeria, they’re considered a mid-tier operator with steady traffic, mainly popular among serious bettors. They previously started off in Uganda too. We rank MozzartBet at number 21 in the list of the top betting companies in Nigeria and Africa given its investment in Nigeria and differentiator of focusing on odds quality.
22. Yangasport (Nigeria)
Yangasport, one of the sports betting platforms Nigeria is a privately owned Nigerian bookmaker (est. ~2013). Yangasport has sports betting and a small casino area. The site is easy to use and frequently features jackpot promotions, like weekly big accumulator prizes.
They've got physical offices in major cities too. Yangasport stands out by targeting serious bettors, with games like “Guess the Score” and a rewards program.
The site gets quite a bit of traffic, usually in the hundreds of thousands. We list Yangasport number 22 in the list of the top betting companies in Nigeria and Africa as a well-known older brand that still retains some dedicated customer base.
23. MSport (Nigeria)
MSport, or Mossbet, is another top betting site in Nigeria aimed at local football fans. It offers a good range of betting options for Nigerian leagues and has a bit of a casino as well.
Their motto is “More Bet, More Win,” and they often promote no-deposit bonuses. MSport gets around 4.4 million visits a month, which is pretty impressive. This spike in traffic likely comes from good SEO and having multiple website domains, like msport.com for global users and msport.com.ng for Nigeria.
The platform is easy to use, but it might not be as refined as some of the bigger sites. We’ve placed it at number 23, as its traffic suggests more popularity than its brand visibility shows.
24. BetCorrect (Nigeria)
BetCorrect Nigeria started in 2013 and is a local betting site. They offer sports betting, a lottery, and casino games. You can find their shops in various locations, as well as their online platform.
One cool feature of BetCorrect is the option for custom bets, letting customers make their own multi-leg bets. They still provide traditional betting slips in their shops. For online transactions, they accept card payments and USSD.
The website isn’t as flashy as some others, but they do sometimes have special odds boosts and a digital ticketing option for shop bets. Right now, they rank around 24th in popularity.
They’ve built a solid brand with the tagline, “Correct Bet – Nigeria’s Trusted Bookmaker,” but they don’t have as many resources as the larger companies out there.
25. 2xSports (Nigeria, West Africa)
2xSports is a regional bookmaker that caters to West African markets, specifically Nigeria, Cameroon, and other French-speaking areas. You can find their local sites at 2xsport.com or 2xsport.com/ng. They provide options for sports betting and a few casino games.
One thing that sets 2xSports apart is their competitive odds on soccer and good customer support. While they're still quite small in Nigeria, they do have a loyal customer base.
We rank them #25 among multi-country brands making a mark in Nigeria, particularly with French speakers in neighboring regions.
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26. Afribet (Nigeria)
Afribet is a licensed bookmaker from Nigeria, run by LotGlobal LTD out of Lagos. They have a modern sportsbook and a casino, aiming to offer a premium experience. You can watch live matches and the site is designed to be user-friendly.
They also have promotions like free bets for major events and make it easy to access everything in one place. You can pay using local cards and even use their new loyalty wallet.
Afribet started in 2020 and has a team with a lot of industry know-how. In 2023, they made headlines by sponsoring local events. Their services are strong, but they are still working on getting their name out there. Currently, Afribet is ranked #26 and is recognized as a rising player in the market.
27. Africa365 (Nigeria)
Africa365, despite its name, is a betting site based in Nigeria, run by Sparkling Ventures. It offers sports betting, casino games, virtual games, and online horse racing. Launched in the mid-2010s, it focuses on a variety of betting options like football, basketball, and even political events.
Africa365 was among the first Nigerian sites to show live football in their lounges. Although it caters to a specific audience, it still stands out for being an early player in the market. We rank Africa365 at #27 as a notable brand in Nigeria.
28. BC.Game (Global, Nigeria)
BC.Game is mainly a crypto casino, but it also has a sportsbook. It's based in Curacao and you can access it from anywhere, including Nigeria, through its site at bc.game.
It mainly draws in bettors who love using cryptocurrencies. The site offers straightforward 6-outcome bets on sports, along with fair casino games and regular token giveaways. You can deposit using Bitcoin, Ethereum, USDT, and more.
While its betting options aren’t as extensive as some traditional sportsbooks, the site is popular among crypto gamblers because of its promotions and loyalty rewards.
We’ve placed BC.Game at #28 to highlight its rise in the crypto-betting scene. It's gaining popularity among African bettors who use crypto, even if it doesn't specifically target Nigeria.
29. BestBet360 (Nigeria)
BestBet360, sometimes written as BestBet 360, is a sportsbook from Nigeria and Benin that used to provide sports betting and live casino options. It's recognized for its unique branding with the number 360.
As of 2025, though, its website and social media accounts have been mostly quiet, making it seem like it might not be active anymore. If it’s still going, it mainly focused on the Nigerian market and soccer bets.
Because of this uncertainty, we placed BestBet360 at #29 on our list as a brand that has mostly faded, just to include all the names we know so far.
30. BetAndYou (Global, Nigeria)
Bet&You is a betting company based in Panama that operates internationally. It's pretty similar to 1xBet and 22Bet, with a wide range of options and a focus on crypto. They have a global website at .com and a .ng site for Nigeria.
Bet&You provides sports betting, casino games, and TV games, specifically targeting Nigerian players with support for naira and payments through Paystack.
While it might not be as well-known, you can find some of their ads online. We rank them at #30 among smaller but growing betting sites in Nigeria. Their promotions, like occasional sign-up bonuses and crypto deals, are in line with other major offshore betting companies.
31. BetBaba (Nigeria)
BetBaba is a betting site that's exclusive to Nigeria, starting up around 2014. They offer sports betting and some keno-style games, plus some scratch-card lotteries from time to time. The site is licensed by Lagos State.
It's on the smaller side and uses the phrase “Bet Baba, Nigeria’s easy betting” to attract users. The betting slips are straightforward, making it a good choice for beginners. While the traffic isn't huge, it's consistent. We rank BetBaba at #31 among local niche operators.
32. BetBUQ (Nigeria)
BetBUQ, which you say like “Betbuzz,” is a Nigerian sportsbook run by Captor Software Limited in Lagos. It started up around 2017 and offers both casino games and sports betting. BetBUQ is known for promoting some big casino bonuses. For sports, they provide options like multi-bets and handicap bets.
You can pay using credit cards or local transfers. It's still a pretty small brand, ranking #32 among local sites. It's mainly for those serious about betting and who like to try out different platforms.
33. Betfox (Ghana)
Betfox is a Ghanaian bookmaker that started in 2018 and has a site for .com.gh. We mention it here since it caters to Ghana, and some Ghanaian bettors also play in Nigeria. They offer sports betting and have a mobile app, plus they’re licensed in Ghana.
You might see ads featuring local celebrities. They promise quick payouts and even have a radio station called BetFOX FM. Although they focus on Ghana, they are recognized in West Africa. We placed Betfox at #33 to reflect its presence in the area.
34. Betgr8 (Nigeria)
Betgr8 Nigeria, also known as BetGreat, is a local betting site run by GreatBit Technologies. They provide options for sports betting and casino games. The website is easy to use and sometimes runs ads in English and Yoruba. They have a special VIP program for their top bettors.
Their market presence is pretty small, and we rank Betgr8 as the 34th player in the market, which means they're a minor contender.
35. Betika (Kenya, Ethiopia, Ghana, Mozambique, Tanzania, Zambia, DR Congo)
Betika is a major betting company based in Kenya that’s really popular in East Africa and is starting to expand further. They have licenses in countries like Kenya, Ethiopia, Ghana, and more across the continent. In Nigeria, Betika doesn’t have a local site, but they still rank pretty high overall in Africa.
That’s why we’ve included them at #35 on our list. They provide a lot of options, especially for sports betting, with a big focus on soccer leagues.
They also offer virtual games and even launched a crypto wallet called BetikaPay in 2020 for the African market. You’ll see plenty of their ads on TV in Kenya, and they sponsor local sports teams, too.
Even though they don't specifically target Nigeria, a lot of people in West Africa recognize their brand from sponsoring Big Brother Nigeria and their overall growth. So, we’re giving a brief look at Betika at #35 since they’re an important player in Africa.
36. Betjara (Nigeria)
Betjara is a newer sportsbook in Nigeria where you can bet on soccer and other sports, and it also has a casino. They use eye-catching graphics and talk about big jackpot chances to get people interested. You can place bets in naira using bank transfers or USSD.
As of 2025, it’s still a smaller player in the market. Their website has been down for a while, but a lot of people know the name from their ads. We ranked Betjara as the 36th small local brand, and they definitely have a unique style.
37. Betmomo (Nigeria)
Betmomo is a Nigerian betting site based in Lagos. They provide sports betting and a game called “9jaJack.” They kicked things off with the slogan “It’s time to win.” Their website works fine, and you can make payments through your bank.
They run some promotions now and then, but their marketing isn't very strong. We’ve put them at #37 in our rankings.
38. BetonRed (Nigeria)
BetOnRed started up in 2022 and is run by Uno Digital Media B.V., the same company behind Nine Casino and CryptoLeo. They offer several bonuses for first, second, and third deposits to encourage users to keep putting money in.
They also have some cool features like a referral program, where you can earn cash by bringing friends to play. Plus, if you're new, you can enter their lottery for a shot at winning a slice of the weekly 35,000 Free Spins prize pool.
There are 2,000 winners, and the biggest prize is 100 free spins. BetonRed is a Nigerian sportsbook run by TPLGames Ltd. They have options for sports bets, virtual sports, and casino games.
One thing that makes them different is their #NaijaJackpot promotions, where you can guess several games correctly for a big bonus. They also offer a live betting segment called “Bet On Red.”
Since they are a newer brand, they don't get a lot of traffic yet, but they rank #38 because of their interesting jackpot idea that's catching some attention.
39. Betstart (Nigeria)
Betstart Nigeria is a new bookmaker in the Nigerian market, not to be confused with BetStarter in India. They focus on sports betting, especially big football matches.
They got some buzz in 2023 with a big launch event, but their impact in the market is still pretty small. Right now, we rank Betstart as the 39th emerging player in this space.
40. Betvert (Nigeria)
Betvert is a betting company in Lagos, under Vertchance Limited, that focuses on sports and casino games. They kicked off their launch with a big push on social media in 2022. Their slogan is Better Odds.
The site is easy to use and they’ve even sponsored some local football tournaments. Since they are still pretty small, the fees are around #40. Betvert aims at beginners, offering boosted odds and occasional cash giveaways to get people started.
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41. Bolabet (Zambia)
Bolabet is a Zambian betting site that started in 2017 and is licensed in Zambia. We're including it here because it's trying to reach bettors in West Africa with its .co.zm site.
Over in Nigeria, Bolabet lets you place bets in Naira and says it has local management. Their approach is a bit like BetKing's, which is also supported by African investors.
We’ve rated it #41 because of its strategy to operate across borders. Bolabet aims to use its Zambian license to expand into Nigeria and offers big bonuses for new sign-ups. It's a smaller player in the market, but worth a mention as it branches out.
42. BossyBet (Nigeria)
BossyBet is a no-fuss Nigerian sportsbook that mainly focuses on soccer. They offer regular odds and a user-friendly mobile site. You'll often see their ads claiming “fast withdrawals.” The site has a modern vibe, but the betting options are pretty limited.
It started in 2022, so it’s still new on the scene. We currently have it ranked at #42, as it’s one of the smaller licensed bookies making a name for itself on social media.
43. ChezaCash (Kenya)
ChezaCash is a betting brand from Kenya that's gaining traction in East Africa. They've recently made their way to Nigeria and are licensed under CEZA in the Philippines for global use.
In Nigeria, ChezaCash offers sports betting and casino games, focusing a lot on the HaliPesa mobile app, which is linked to Kenyan mobile money. Their marketing targets tech-savvy users and includes offers like cashback on losses.
While traffic in Nigeria is still low, the brand is quite well-known in Kenya and Tanzania. We ranked ChezaCash at #43 thanks to its ambitions across Africa.
44. DB-Bet (Global)
DB-Bet is an international betting site that started in Central Europe and has a bit of a presence in Africa, mainly focusing on Nigeria with its .ng domain. They offer both sports betting and casino games.
What sets DB-Bet apart is that they occasionally run cashback promotions, where you get back a percentage of your losses as a bonus. Although they haven't made a big splash in Nigeria yet, they've managed to attract some users by teaming up with popular bloggers.
Right now, they rank #44 as a small player in the international market.
45. Easybet (South Africa)
Easybet is a bookmaker from South Africa and part of the GWK Group. You can find them online at easybet.co.za. In South Africa, they have physical shops, but in Nigeria, they’re only online.
They offer both sports betting and live betting, and their CEO is well-known in South African sports. The Nigerian site is fairly new, having launched in 2019, and they’ve started to localize it a bit by showing some odds in naira.
While they’re more of a niche player, being an established brand in South Africa earns them the #45 spot. They also sponsor local sports events in SA and appear to be looking to grow their presence in Nigeria gradually.
46. Easywin (Nigeria)
Easywin was one of the first online sportsbooks to start in Nigeria back in 2013. It’s licensed by Lagos State and offers both sports betting and casino games.
The platform is pretty straightforward and was actually ahead of its time with online Keno games. You can cash out through mobile money options like MTN and Airtel, as well as banks.
In 2023, they closed their physical shops but kept the online site running. While Easywin might be in the shadow of bigger brands now, we still want to acknowledge its contributions by ranking it #46.
47. FanSport (Nigeria)
FanSport is an online betting site from Nigeria that started up around 2015. It focuses mostly on football betting. They sometimes share video highlights of matches and have gotten some attention from younger users through partnerships with social media influencers.
They often have a promotion where you can get your first bet back if it doesn’t win. Right now, we’re sitting at #47 among local competitors.
48. GigaWin (Nigeria)
GigaWin, run by Surplus Nigeria Ltd, is a sportsbook based in Nigeria that also includes casino and virtual games. They focus on big wins and attract bettors hoping to hit jackpots. The site has a bright design with orange and blue colors. GigaWin isn’t very well-known, sitting at #48 in the market.
49. GobeBet (Nigeria)
GobeBet is a betting brand from Nigeria that started up in 2021, kicking off with a TV ad. They provide options for sports betting, virtual games, and casino play.
There's also a VIP club and weekly prize pools to check out. While it hasn't made a huge splash yet, it’s working on building its presence. Right now, we list it as the 49th site to watch.
50. GSB (Great Sportsbet) (Tanzania, Uganda, Zambia)
GSB is a sports betting company located in Dar es Salaam, Tanzania, officially known as Great Sportsbet Tanzania Ltd. They operate in East Africa and are working on getting licenses in Kenya and Uganda.
They've already launched sites for Uganda (.ug) and Zambia (.co.zm). While there isn't a specific site for Nigeria, they’re still aiming to reach the broader market across Africa.
GSB is especially popular for its sports betting options related to the Tanzanian Premier League among East Africans. We ranked GSB at #50 because it’s an important player in East Africa that's looking to grow, and they even sponsor sports teams in the region.
51. Hallabet (Nigeria)
Hallabet is an online betting site from Nigeria. It’s run by Hallabet Limited and mainly focuses on sports betting, especially soccer, along with a straightforward casino section.
They kicked up some buzz in 2021 when they sponsored the NAHCO Cup, a football tournament. Their catchy slogan is “Holla! to win.” You can deposit in Naira, and they say they rely on Nigerian energy. The site doesn’t get a ton of traffic, sitting at #51.
52. Hollywoodbets (South Africa)
Hollywoodbets is a popular betting site in South Africa, especially for horse racing and football fans. They also have licenses in Tanzania and other African countries. Their site is easily recognized with its purple theme.
In Nigeria, their presence has grown through social media and they sponsor the South African league, making them known among local bettors. They offer a wide range of sports odds and casino games, including some African events.
Hollywoodbets is involved in community programs and sponsorships, like a horse racing festival they supported. We rank Hollywoodbets at #52, noting their strong position in South Africa and East Africa, and their rising profile in West Africa.
53. iLOTBet (Nigeria)
iLOTBet is a Nigerian betting site run by LuckySoi Services Ltd. They let you place bets on sports, play casino games, and try virtual games. You’ll see a lot of their ads on WhatsApp groups and in local newspapers.
The website can be a bit awkward to navigate, but it covers the usual sports betting options. One of their big promotions was the “Play and Land iPhones” campaign, which really caught people's attention.
They have a license based in Lagos. Right now, they're ranked #53 among niche brands, mostly because of their giveaways.
54. Jambobet (Nigeria)
Jambobet is an online betting site run by Jambo Limited based in Lagos. They focus mainly on sports betting, especially football accumulators. Besides that, they have some mini-games like Keno and Lucky 6 that come with big jackpots.
They sometimes hold prime-time draws too. There isn’t a lot of info about them online, which makes it seem like a pretty small operation. We’ve ranked them at #54.
55. Kwikbet (Kenya)
KwikBet is a Kenyan sports betting site started by a former government official. It's become popular in Kenya, partly thanks to endorsements from local celebrities. You can find it at .co.ke, and they mainly focus on sports in Kenya.
We ranked it at #55 among East African bookmakers because they might have some interest in Nigeria, like advertising on Nigerian sports websites.
56. LuckyBet (Nigeria)
LuckyBet is a bookmaker based in Lagos that offers sports betting and instant-win games. They often sponsor football pools in the area and have both an app and a website for placing bets.
One cool thing they have is the “LuckyBet Center” lounges where you can bet in person. Their online presence isn't very strong, so it comes in at #56.
57. Maybets (Nigeria)
Maybets is one of the older betting names in Nigeria, starting up back in 2005. It began as a chain of betting shops and later moved online. They provide sports betting, although with a limited number of events, along with some casino games.
Even though they’ve been licensed and part of the betting scene for quite a while, they've struggled to keep up with new tech. Their traffic is pretty low these days. We still list them at #57 to recognize their early contributions.
58. Megapari (Global)
Megapari is a betting company that started in Curacao and Armenia and has now set up a site just for Nigeria, which you can find at megapari.com.
You can bet in naira and enjoy sports betting, live betting, and casino games, plus they have a special Megacash bonus offer. Their big draw is a 100% welcome bonus that goes up to ₦100,000, and they also accept various payment methods, including cryptocurrencies.
While they don't have a local license, they are pretty active in promoting themselves online. We see Megapari as a rising player in the Nigerian market, ranking them #58 among offshore competitors.
59. Melabets (Global)
Melabets, run by Jackpot Limited in the UK, is another international betting site that caters to Nigeria. Like Melbet, it offers an online sportsbook and casino. The website uses a .com domain for global reach but targets Nigerian users through social media and collaborations with influencers.
They often promote a high-roller “Mega Jackpot” bet. Overall, their offerings are quite similar to Melbet's. We’ve placed Melabets at #59 because it’s pretty visible to bettors who are into crypto.
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60. MyBetsAfrica (Nigeria)
MyBetsAfrica is a startup based in Lagos that started in 2021. They focus on sports betting, especially football, and also offer e-sports options. One cool thing about them is their loyalty program called “Africa Points,” which you can exchange for cash.
They’re still pretty small but keep their social media buzzing. #60 shows they’re carving out their own spot in the market.
61. Odibet (Kenya, Nigeria)
Odibet, run by SportPesa Kenya, started as a Kenyan site and later moved into Nigeria. It focuses on Nigerian users with local odds and bonuses. Odibet Nigeria is licensed by NIGCOMSAT and provides sports betting along with “win and share” promotions.
While it's not as big as the major players, it still has a decent presence. Odibet also sponsors Nairobi City Stars in Kenya. We have it listed at #61 to include Kenya-based operators with interests in Nigeria, similar to Betika and SportPesa, although we listed Betika earlier.
62. Planbet (Nigeria)
Planbet is a local betting site that started up in 2021. They offer sports betting and a few virtual games. Their marketing isn’t very strong, with just a few posts on social media. It's definitely one to keep an eye on, so it's ranked #62.
63. Playabet (South Africa)
Playabet started out as a small brand in South Africa. In 2020, it teamed up with a Nigerian investment fund to set up a site for Nigeria. Playabet Nigeria lets people bet on sports with odds made for the local market.
The South African site even sponsors a provincial football league. Both platforms have modern looks. We currently rank Playabet at #63. While it mainly appeals to East African sports fans, it's slowly making its way into Nigeria.
64. Saharagame (Nigeria)
SaharaGame is a gaming and betting brand from Nigeria that probably started up in 2020. They offer sports betting and have their own virtual sports product called “Virtual Sahara.”
The brand was later taken over or rebranded by WSL group. They also have a casino section. We rank them #64 as a smaller local bookmaker with some interesting history.
65. Shabiki (Kenya)
Shabiki is a betting site from Kenya that lets you place bets on local sports through SMS or an app. It's part of the SportPesa family after their rebrand.
While it’s not very established in Nigeria, we’re still mentioning it at #65 to recognize another Kenyan startup that’s branching out. Shabiki covers a variety of sports like soccer and cricket and works with popular Kenyan teams.
66. Sky247 (Nigeria)
Sky247 Nigeria is an online betting site run by a local company, Two42 Games. They offer sports betting and casino games. From 2019 to 2021, they sponsored the Edo State FA Cup finals and even have a TV segment.
The website has a fun, colorful design that feels a bit cartoonish. They often have promotions like sign-up bonuses and fortune wheel prizes. They're not a big player in the market, currently holding the 66th rank.
67. Soccabet (Nigeria)
Soccabet Nigeria (Betwinx Global Ltd) is a sportsbook located in Lagos that mainly focuses on football betting and some virtual games. It started up around 2019 and used local radio ads and flyers to get the word out in Lagos.
They offer cashless options for deposits through banks or mobile. Right now, they don’t have a lot of traffic or brand awareness, so we’ve ranked them #67 as a local option.
68. Sokabet (Nigeria)
Sokabet is a relatively new sportsbook in Nigeria, starting around 2020. They focus mainly on sports betting, especially football and a few other sports. Their brand presence is still growing, and we currently rank them at #68.
69. Starbet (Liberia)
Starbet is a sports betting site based in Liberia, which you can check out at starbet.com.lr. It mainly runs in Liberia under the proper license. We're placing it at #69 because it’s a player in the African market, even though Liberia isn’t huge for betting.
They've also been trying to reach people in Nigeria with online ads, and they have a .com site too. They offer fixed betting odds betting on football and some casino games, so we think ranking it #69 makes sense for its West African presence.
70. Streetbet (Nigeria)
Streetbet is a little sportsbook from Nigeria that started back in 2014. They offer betting on sports and lotto. You’ll usually find it mixed in with some digital marketing stuff.
The website is pretty straightforward and easy to use. Sometimes, they help out by sponsoring community events. The #70 rating shows they’re on the smaller side.
71. Surebet247 (Nigeria, Global)
SureBet247 is a sportsbook from the US that has made its way to Nigeria. They have a site that works with both US dollars and Nigerian naira, and they offer betting on sports as well as casino games. In Nigeria, they're all about football and have even hosted some fancy handicapping contests.
They've got a license from Curacao. The Nigerian site, surebet247.com, is up and running, but not many people know about it yet. We rank it as the 71st international brand trying to make a mark in Nigeria with American-style betting.
72. Ushindibet (Tanzania)
UshindiBet is an online betting site from Tanzania and is part of the SportPesa brand. It mainly targets customers in Tanzania, but it also promotes itself in other East African countries.
The site offers sports betting and quick bets. Their slogan is “Ushindi Ndio Ushindi,” which means “victory is victory” in Swahili. It's not available in Nigeria, and it ranks #72 among East African betting operators influencing the industry across the continent.
73. WasafiBet (Tanzania)
Wasafi Bet is a sportsbook from Tanzania set up by Wasafi Broadcasting Corporation, which is owned by the artist Diamond Platnumz. They provide sports betting and casino games in Tanzania at their website wasafibet.co.tz, and they like to call themselves Africa’s first “mobile betting lounge.”
In 2023, they teamed up with SportPesa from Kenya to break into the Kenyan market. There's no info on them entering Nigeria yet. We ranked Wasafi Bet at #73 because it's a notable African bookmaker backed by a celebrity.
74. Whalebets (Crypto)
WhaleBets is a crypto betting site you can find at whale.io. It lets you bet on sports from leagues around the world but only takes cryptocurrencies like BTC, ETH, and stablecoins. They also have their own coin, WHALE, which gives you some extra rewards.
While they don't have a local license in Nigeria, they still target Nigerian crypto users. As of 2025, they were still in beta but have attracted a decent number of crypto-savvy bettors in Africa. We give WhaleBets a rank of #74 because of its unique approach.
75. WinTokens (Crypto)
WinTokens is a crypto casino that also includes a small sportsbook under the Winfinity brand. It uses the WINT token for betting and operates worldwide without a local license.
The site features eye-catching daily races and mini-games. It advertises in Africa through crypto forums. We rank WinTokens #75 as a crypto-only gambling app popular among some users in Africa.
76. Xparibets (Nigeria)
XpariBets is a Nigerian sportsbook that started in 2018. They offer sports betting options, including some unique markets like virtual cricket and handball.
They often promote a high first-bet insurance. You can make mobile deposits and they have a simple live betting feature. Overall, they’re not a big player in the market, sitting at rank #76.
77. Playbet (Nigeria)
Playbet (playbet.net) is an online betting site from Nigeria, so don't mix it up with the South African Playabet. They mainly focus on sports betting, especially football, and also offer scratchcard games.
It's one of the older bookies in Nigeria and, while the site looks a bit dated, it still has a solid group of loyal users. They even sponsor local lotto events. Right now, they're ranked #77.
78. Rabona (Global)
Rabona is an online sportsbook and casino based in the Czech Republic, and it's got a simple site for users in Nigeria that supports naira. You can bet on sports, play casino games, and even try out live dealer options, all with a quick-loading interface.
Rabona also sponsors a few European football clubs, like Racing Genk, and uses digital ads to reach Nigerian customers. The site is licensed in Curacao.
We’ve got Rabona ranked at #78 because of its solid features and increasing presence worldwide. It also has some cool perks, like a promotions shop and options for betting with cryptocurrency.
79. Rivalo (Global)
Rivalo is a betting site that started in Brazil and has since expanded into African markets with its .com site and some local versions. They offer both sports betting and casino games.
Rivalo Nigeria was launched around 2018 and lets users deposit through cards and transfers with several options available. They also have various promotions running. Rivalo used to have ads on TV in Ghana, but in Nigeria, they don’t hold a big share of the market.
We ranked Rivalo at #79 just to acknowledge its presence as a global brand in Nigeria.
80. Betfarm (Nigeria)
Betfarm Nigeria, also known as Decadon Limited, is a bookmaker based in Lagos. They focus on sports betting, particularly on African and European football, without any casino games.
They’ve built a loyal customer base in several cities and even sponsor local leagues and radio shows. The website is straightforward and easy to use. Currently, they rank #80 in their local niche.
81. Betlion (Kenya)
Betlion is the top sportsbook in Kenya, starting up in 2016. It has the biggest market share in the country. You can use their mobile apps or visit their website at .co.ke.
In 2021, they expanded to Nigeria with Betlion.ng, taking advantage of their strong presence. Betlion Nigeria is licensed by Kalinga TV. They offer great early betting bonuses and treat their VIP customers well.
With its roots in Kenya, Betlion is a big name in East Africa. We’ve ranked it #81 because of its Nigerian branch. Rumor has it they might be looking to expand more into Africa, especially since around 40% of bettors in Kenya use their service.
82. Playabets (South Africa)
Playabets is part of the same company that runs Playabet Kenya, but it's based in South Africa (.co.za). They have licenses in several provinces in South Africa.
For Nigeria, the link is just through its parent company. We mention Playabets #82 because it’s part of their African network, which also includes .co.ke and .com.ng as we talked about in #63.
83. Afropari (Nigeria)
Afropari is a new brand from Nigeria by MozzartBet Africa, another top betting site, which is part of the same group as MozzartBet. It was set up as a local brand and offers sports betting and casino games, focusing on younger folks with a laid-back advertising approach.
They have a big bonus for newcomers, up to ₦160,000. Afropari also sponsors entertainment events in Lagos. Since it's backed by Mozzart, there’s a good level of support behind it. We’ve ranked Afropari at #83 to reflect its launch, but since it's still new, its user base is just starting to grow.
84. Evobet (Global)
Evobet is an online sportsbook and casino that started out in Europe. While it doesn't focus solely on Africa, it did launch a site for Nigeria that supports naira.
They have a range of options including sports betting, slots, and live casino games. Evobet Nigeria also promotes crypto and other local payment methods. The site's traffic in Nigeria isn't very high, but it's interesting to see a Western brand trying to make its mark in Africa. We rank it #84.
85. Betboro (Global)
Betboro is an online betting site that started in Sweden. It offers sports betting and casino games to users from all over, including a specific site for Nigeria. They have some direct-bet options with fixed odds.
Betboro has received quite a bit of promotion, with its name appearing in ads featuring actors, although many of those ads are from a while back. We’ve placed it at #85 on our list of smaller global brands that cater to Nigeria.
86. Supabets (South Africa)
Supabets is a well-known betting site in South Africa, especially popular in KwaZulu-Natal and now across the country. They offer sports betting, live betting, and casino games. You can check them out at supabets.co.za, which has a lot of features.
For bettors in Nigeria, there's also Supabets Nigeria at supabets.ng, which is pretty much the same as the SA site but allows you to use Naira. Plus, Supabets sponsors local racing events.
That's why we’re mentioning Supabets #86 for being active in both South Africa and Nigeria, along with their competitive odds.
87. M-Bet (Tanzania)
M-Bet is the biggest sportsbook in Tanzania, starting off as a mobile betting platform. They don’t operate in Nigeria, but Nigerians can still access their global site. M-Bet provides a variety of sports betting options as well as virtual games.
It’s listed as #87 because it ranks #92 in the PDF and is a key brand in East Africa.
88. TicTacBets (South Africa)
TicTacBets is a bookmaker in South Africa that focuses on racing. It has a platform for live racing bets and recently launched a global website, tictacbets.co.za, along with a site for Nigeria.
The Nigerian site is aimed at horse racing fans. We're ranking it #88 as a specialized South African brand now catering to Nigerian customers.
89. SoccerShop (South Africa)
SoccerShop is an online betting site in South Africa, where you can place bets on sports and play casino games. It's similar to TicTacBets, focusing mostly on the South African audience. We’ve listed it as the 89th minor international brand.
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90. WorldSportsBetting (South Africa)
World Sports Betting (WSBet) is a bookmaker based in Cape Town, popular in the Western Cape with its classic brand. They have physical shops as well as a decent online platform.
While their international reach is limited, they do promote themselves in Nigeria through digital methods. We ranked it #90 as a typical South African operator that has a bit of presence in Nigeria.
91. GBets (South Africa)
GBets, or Global Betting and Gaming, is a big bookmaker in South Africa with shops all over the country and an online platform at gBets.co.za. They also have places that partner with SunBet.
Recently, they added a payment option for Nigerians using naira. We placed GBets at #91 since they are making it easier for Nigerian bettors to get involved.
92. NaijaBet Games (Nigeria)
NaijaBet, which some people mix up with Bet9ja, is a sportsbook based in Lagos run by NaijaBet Games Ltd. It started back in the mid-2010s and offers various sports betting options along with a game called Lucky 6 that’s a bit like a lottery.
They say the registration is easy and their app is quick to use, but not many people are using it. We rank them at #92.
93. Goldpari (Global)
Gold Pari is a betting website that operates internationally, based in Curacao and linked to a Czech brand. It has an English interface and allows users to deposit in naira. The site covers sports betting and casino games, and it supports Bitcoin transactions.
It's pretty popular in Africa, largely due to online marketers promoting high deposit bonuses. Right now, we rank Gold Pari as the 93rd site globally, with a decent amount of use in Nigeria.
94. Konjobet (Ethiopia)
Konjo Bet (konjo.bet) is a betting site from Ethiopia, and “konjo” means “nice” in Amharic. It’s one of the new platforms since gambling has recently been made legal in Ethiopia.
People often talk about it because it offers big football jackpots, especially in the Premier League. While it doesn't operate in Nigeria, it gets plenty of attention in the Ethiopian media.
We’ve included Konjo Bet at #94 to represent the new wave of betting sites in East Africa, and they made headlines with a $1 million jackpot in 2023.
95. Linebet (Nigeria)
Linebet.ng is a betting site that you can access in Nigeria. It’s linked to Linebet.com, which is known internationally. Linebet offers both sports betting and casino games, and they also promote crypto and stock betting.
Basically, it's a version of the global Linebet brand, but with pricing in naira. In Nigeria, it doesn’t have much reach, which is why we ranked it low.
96. Paripulse (Nigeria)
Paripulse is one of the indigenous betting sites in Nigeria (operated by Tick, Lagos). It provides sports betting and a racing channel. It’s very obscure. We rank it #96 in the best betting companies in Africa 2025
97. KonfamBet (Nigeria)
KonfamBet is a Nigerian betting site run by Konfambet Technology. They provide options for sports betting and online casinos, and they promote no fees on transactions. It is marginal in size. We assign #97 in the list of the best betting companies in Africa 2025
98. BetOBet (Nigeria)
BetOBet is a Nigerian betting site that lets you make deposits using cryptocurrency, like DBank through blockchain. It's a smaller, newer platform currently sitting at #98.
99. LionsBet (Nigeria)
LionsBet Nigeria, a sports betting platform Nigeria is a Lagos bookmaker focusing on sports.
100. MerryBet (Nigeria)
MerryBet, also known as Merrybet Limited, is a bookmaker and casino in Nigeria, often referred to as MerryCasino. They started out with a casino and later got into sports betting. The site is pretty easy to use and offers several payment options.
However, it doesn't get much traffic, with only a few tens of thousands of visitors each month. Sadly, it sits at the bottom of the list at number 100, showing that it hasn't kept up with the newer online-only brands.
Wrapping Up
Each of the above top betting companies mentioned has a distinct profile whether it’s a massive global bookmaker or a small local shop taking bets online.
They show the variety and lively sports betting scene in Nigeria and Africa for 2025. The ranking comes from several factors like website traffic, how many countries they operate in, what products they offer (sports and casino), their marketing efforts, estimated revenue, and social media presence.
For instance, SportyBet takes the top spot because of its huge web traffic and coverage across Africa. Bet9ja is in second place mainly because of its strong brand in Nigeria.
On the other hand, MerryBet is at the bottom of the list at #100, even though it has been around for a while, because it doesn't have much online presence anymore.
People Also Ask About Betting Companies in Nigeria
Bet9ja has a lot of betting options, but SportyBet usually offers better odds for football. SportyBet's platform is easier to use on mobile devices, while 1xBet can feel a bit complicated for newcomers. Although 1xBet has more international sports available, SportyBet is a better choice for African football.
Denise Coates CBE was born on September 26, 1967. She’s a British billionaire and the founder and main shareholder of bet365, which is an online gambling company. She's also one of the joint chief executives.
Meet Sudeep Dalamal Ramnani, an Indian businessman who started SportyBet and owns Football.com under Sporty Group. He moved to Nigeria in 2012 to grow his betting business.
1xbet has a quick cash-out option that tends to give you good value. On the other hand, Bet9ja mainly offers one big bonus, which lets you collect points for a chance to win promotions. Closing a bet with 1xbet is straightforward and doesn’t come with any hidden catches for customers.
Both bookies offer a wide range of sports options compared to BetKing. But Bet9ja usually has better odds than BetKing, which is great for people who want the best value.
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Data Credit: focusgn.com, Semrush.com, bitrates.com