So many betting companies want a piece of the action, it can be hard to pick the best ones. This guide helps you sort through all the options and gives you a close look at the top 11 betting companies in Kenya.
We'll share what makes a platform great from an expert view. We look at things that matter like licenses, how good the odds are, what it's like to use on your phone, bonuses, and if you can trust them to pay you.
This way, you'll have what you need to make a smart pick. It's a crowded market, but the cream always rises to the top, and we’re here to show you which betting companies lead the charge.
The Top 11 Betting Companies in Kenya (2025)
22Bet
MozzartBet
BetWinner
Betika
Odibets
DafaBets
ChezaCash
Betway
BetLion
Sportpesa
After extensive research and analysis, here are the betting companies that have secured their spot as the best in Kenya:
Related Article: Top 11 Best Betting Sites in Kenya
11. SportPesa
SportPesa is back in Kenya after dealing with some regulation stuff, and people still know and love the brand. It used to be the biggest name around, and that hasn't changed.
Key Features: It still has some of the biggest jackpots out there, and the betting platform is easy to use and works well. The brand is synonymous with online sports betting in Kenya.
Trust: Because people know and trust it after so many years, it's still a favorite for lots of experienced bettors.
Future Growth: Since its return, the company has focused on rebuilding its market share and is expected to re-invest heavily in its platform and promotions, challenging the other betting companies in the list.
10. BetLion
BetLion has captured attention with its massive jackpots and creative betting options, which inject excitement into the wagering process.
Key Features: This bookmaker has a reputation for big jackpot offers like the 'Goliath Jackpot.' Plus, they have some unusual betting options and a really easy-to-use site.
Bonus & Promotions: They often have deals, and people know they treat those who play a lot really well with bonuses and free bets.
Innovation: BetLion always comes up with fresh stuff to keep people interested – they're serious about changing with the times.
9. Betway
Betway is a well-known, trustworthy global brand that now operates in Kenya. Kenyans who want a reliable place to bet and a nice, easy-to-use site will probably like it.
Key Features: Offers a solid range of sports with a particularly strong focus on high-profile Sports betting events. The platform is incredibly fast and intuitive, particularly on mobile.
Payouts & Support: Known for its reliability in processing withdrawals and providing top-notch customer support.
Security: Betway is a global company that takes security seriously, so you can feel safe knowing your money and info are protected. It’s a perennial inclusion among any list of best sports betting sites.
8. ChezaCash
ChezaCash is really into accumulator bets, and they're known for giving out some of the biggest bonuses around for multi-bets.
Key Features: The best part is the ChezaCash Karibu Bonus. It's a big bonus for multi-bets, so players get rewarded for placing them. Kenyan players who enjoy betting on longshots will really like this.
Bonus & Promotions: They also have a 'Kash Out' feature if you want to cash out early, and a sweet loyalty program on top of the accumulator bonus.
Focus: It’s one of the few betting companies whose promotions are specifically tailored to the Kenyan multi-bet culture.
7. Dafabet
Dafabet's a big deal around the world, and it's a really great choice if you're into sports beyond just the usual popular ones.
Key Features: This site is great for esports, martial arts, and Asian handicap fans because it covers a lot of ground. The live betting setup looks good and gives you plenty of stats and visuals to check out.
Bonus & Promotions: They always have good sign-up deals and bonuses when you add more money.
Platform Quality: Its platform stability and professional, user-friendly design stand out compared to many other online betting sites.
6. Odibets
Odibets made betting via SMS a big deal in Kenya. They're still a major player, especially for people who like to bet quickly and easily without using a complicated app.
Key Features: What I like most is how simple the platform is to use and how well the SMS betting works. They offer a great focus on football betting and quick, efficient payouts.
Bonus & Promotions: People know Odibets because they give new users a free bet every day and have this cool virtual betting thing called 'Odi-League'.
Accessibility: Its simple interface and low data consumption make it highly accessible across all mobile devices, cementing its place among the best local betting companies.
5. Betika
As one of the most successful homegrown betting companies, Betika deeply understands the local punter's needs, offering tailor-made products and excellent mobile usability.
Key Features: This platform really focuses on Kenyan leagues and tourneys. It's super reliable, and M-Pesa transactions are almost instant. People love it because it's simple to use, great for both beginners and pros.
Bonus & Promotions: You can often find free bets, jackpots, and promotions geared toward Kenyan sports.
Reputation: Betika has built a reputation as a trusted, locally-focused brand, making it a reliable choice among top betting sites.
4. BetWinner
BetWinner gives you a really easy to use and loaded betting experience. People often say it's better than 1xBet because they both come from the same base, but BetWinner just feels smoother.
Key Features: The bookie offers over 40 sports and competitive odds. Its dedicated mobile application is one of the best in the market, making on-the-go online betting sites a breeze. Features include a Bet Constructor and a vast selection of live events.
Bonus & Promotions: A great welcome bonus that completely matches what you put in, along with lots of daily and weekly deals, makes sure players stick around.
Variety: They are one of the few betting companies that also offer a comprehensive casino and virtual sports section alongside their massive sportsbook.
3. MozzartBet
MozzartBet has carved out a distinct niche by prioritizing jackpots, which are incredibly popular in Kenya, alongside a very strong Sports betting offering.
Key Features: Daily and weekly jackpots with enormous prize pools are its main draw. It offers a solid sportsbook and a focus on basketball and football betting sites markets. They have a good reputation for fast payouts.
Bonus & Promotions: They usually give out free bets and a Happy Monday bonus, which shows they care about keeping their current customers happy.
Community Presence: MozzartBet really gets involved with the community, like sponsoring local sports teams and events.
2. 22Bet
22Bet is popular in Kenya. People who bet there really like it because it’s easy to use and often has good odds. If you want your money to go further, many Kenyan bettors think it's a great choice.
Key Features: It focuses heavily on football and features exceptionally high payout rates, placing it among the leaders in offering great betting odds. This platform is easy to use, lets you pay in Kenyan Shillings, and has a great live betting area.
Bonus & Promotions: A 100% welcome bonus is a really good way for new players to get going.
Unique Selling Point: Its excellent balance between a huge sportsbook (over 50 sports) and great odds makes it a strong contender against other betting companies.
1. 1xBet
1xBet is likely the most famous international betting company to become popular in Kenya. It stands out because it offers a ton of sports to bet on, plus lots of interesting features on its website.
Key Features: They've got a ton of sports to bet on – more than 60 different ones! The betting choices are also huge, way bigger than what you find on other sites. Plus, they offer live streaming, cash-out options, and even let you place bets ahead of time.
Bonus & Promotions: Hey there! If you're just joining us, we're thrilled to have you. You can usually get a bonus that doubles whatever you put in first.
User Experience: The desktop site can look a bit messy with all the stuff on it. But the mobile app, which you can get for both Android and iOS, is super quick and easy to use. If you're really into betting, this is a great pick. They are one of the most comprehensive betting companies available.
What Defines a Top Betting Company in Kenya?
It’s vital to understand the yardsticks we used for evaluation. The best betting companies in Kenya aren’t just those with the biggest adverts; they are platforms that offer a secure, feature-rich, and user-friendly experience.
The foundation of any reputable bookmaker is a valid license from the Betting Control and Licensing Board (BCLB) of Kenya. This ensures the bookmaker operates legally, adheres to fair play standards, and protects player funds.
A top-tier site offers a vast sportsbook covering major global and local events. While football betting is king, a great operator will include basketball, tennis, rugby, esports, and niche markets. The sheer number of betting markets available per event is a key differentiator.
The profitability of your wagers largely depends on the betting odds offered. We look for betting companies that consistently provide competitive, or even market-leading, odds, especially on popular fixtures. A higher payout rate is always a sign of a better deal for the punter.
Given that the vast majority of Kenyan bettors use mobile devices, an excellent mobile app or a highly responsive mobile site is non-negotiable. The platform must be fast, intuitive, and easy to navigate for seamless online sports betting.
Generous welcome bonuses and ongoing promotions are key in attracting and retaining users. We consider the value of the bonus, but more importantly, the fairness of the wagering requirements.
Reliable and fast M-Pesa or Airtel Money integration for deposits and withdrawals is a must-have feature for any of the best betting companies in the Kenyan market.
The ability to bet on matches as they unfold in real-time is hugely popular. The better the platform, the faster the update speed and the greater the number of live markets. This dynamic form of wagering is a massive revenue driver for the best betting companies.
Access to 24/7 customer support via live chat, WhatsApp, or a local phone line is a necessity. Excellent support builds trust and is a hallmark of reliable betting companies.
The Future of Betting Companies in Kenya
The Kenyan betting market is characterized by fierce competition, technological innovation, and a vibrant community of punters. Betting companies offer a unique value proposition. In the future, tech will probably be even more involved in betting, with payments getting quicker and experiences feeling more personal.
As someone who bets, you have the power to pick a platform that's secure, gives you good value with competitive odds, and is easy to use, especially on your phone. We hope this detailed guide empowers you to make the most profitable and enjoyable choice among the top betting companies today. Happy betting!
Click here to Claim 150% Sign Up Bonus!
People Also Ask About Betting Companies
The Betting Control and Licensing Board (BCLB) has released the list of betting companies allowed to operate in Kenya for the 2025/2026 financial year. There are 99 companies on the list, including well-known names like 1xBet, SportPesa, Betika, Melbet, Dafabet, and Mayfair Casino.
With SportyBet, players can now control how much risk they take and protect their winnings when they want. Besides regular sports betting, SportyBet now has virtual games running all day, so Kenyan bettors always have something fun to do.
If you're in Kenya and looking for betting apps, check out 1xBet, 22Bet, BetWinner, and MozzartBet. People like them because they give out good bonuses, pay out fast, and are easy to use.
Yep, 1xBet is legal in Kenya. They've got a license from the Betting Control and Licensing Board of Kenya.
Betika is owned by Shop and Deliver Limited, which is a Kenyan company.
Related Articles
Top 11 Best Sports Betting Sites in South Africa
Top 21 Betting Sites in Nigeria in 2025
Top 11 Betting Sites in Nigeria: Your Complete 2025 Guide
Top 100 Betting Companies in Nigeria and Africa 2025 | Complete Ranking of Best Betting Sites
Top 101 Betting Sites in the World in 2025